Selling
5 min read
Selling off-market: when quiet works best
Privacy, timing and the right buyers. A practical guide to the private sale.
Julian Ross
Around a third of our sales never appear on a public portal. For the right home, a quiet launch is the strongest strategy.
Who it is for
Owners who value privacy, homes with a clear architectural story and sellers who are not in a hurry.
How we do it
We preview the home to a short list of qualified buyers and their advisors, with a private film and printed book.
When to go public
If the private preview does not bring the right offer within three weeks, we launch publicly with everything already prepared.
